Fathom Holdings, a real estate company listed on Nasdaq, just announced an exciting move. They’re planning to add Bitcoin to their corporate treasury. This step aims to diversify their balance sheet, which is mostly in US dollars.

On January 23, Fathom shared that they can allocate up to 50% of their excess cash reserves for buying Bitcoin (BTC). Initially, they will invest up to $500,000. This amount may also include Bitcoin exchange-traded funds (ETFs).

Fathom mentioned that they’ll adjust this allocation based on their operational needs and current market conditions. It’s a smart approach.

CEO Joanne Zach explained that this decision reflects a desire to diversify their treasury holdings. Bitcoin is seen as a “decentralized store of value” that has gained popularity since 2024. She noted that integrating Bitcoin into financial strategies has accelerated across markets. It’s becoming a solid hedge against inflation and a safeguard against economic risks.

After the announcement, Fathom’s stock price remained steady. It’s trading around $1.33 per share, giving them a market cap of about $30 million.

Corporate and institutional interest in Bitcoin is on the rise. Zach pointed out that Fathom's entry into Bitcoin was influenced by its rapid adoption in corporate circles. In just 11 months, US spot Bitcoin ETFs have surpassed $100 billion in net assets. That’s the most successful ETF launch ever!

Currently, more than 70 publicly traded companies hold Bitcoin, according to BitcoinTreasuries.NET. Together, they own over $64 billion worth of BTC. A significant portion of that, about 75%, belongs to MicroStrategy, a business intelligence firm.

There are also 19 private companies known to have Bitcoin exposure. Proposals to include Bitcoin as a treasury asset have reached big tech firms like Meta and Microsoft. Interestingly, Microsoft shareholders voted against adopting Bitcoin in a meeting on December 10.

Nick Cowan, CEO of fintech company Valereum, mentioned that big tech firms might not see Bitcoin's value due to their strong core businesses. For them, reallocating cash reserves could feel risky.