Blockchain technology needs to become less visible for it to go mainstream. The key to getting more people on board is simple: we need to simplify things, improve user experience, and integrate seamlessly with what people already use.

The road to mainstream Web3 adoption is full of challenges. There are technical issues, regulations, and a lot of jargon. But here’s the thing: real adoption will happen without anyone even noticing the blockchain. Just like other technologies have become essential by hiding their complexities, blockchain can do the same.

How can blockchain succeed without us realizing it? It’s similar to how everyday technologies become vital while keeping their complexities out of sight.

Right now, Web3 faces many technical hurdles. These issues make it tough for everyday people to get involved. As a result, the current community mainly consists of investors, gamers, and developers. This isn’t the mass adoption we’re aiming for.

Managing wallet keys, understanding gas fees, and navigating complex interfaces can overwhelm many users. For instance, if your grandmother wanted to start yield farming, she’d likely struggle without your help. This highlights a big issue: not everyone is tech-savvy. We need to make these complexities disappear to welcome more users.

Technologies like TCP/IP and cloud computing form the backbone of our digital world. Yet, most people don’t know how they work. They’ve become invisible. Blockchain technology is on track to follow this path.

Future Web3 users won’t need to consciously engage with the blockchain, just like today’s users don’t have to understand the intricate internet protocols that support their online experiences.

Take Stripe as an example. They’ve simplified payment processing by using a straightforward business model with fixed fees. By integrating powerful APIs behind the scenes, Stripe has turned into one of the most successful fintech companies, processing over $1 trillion in volume. That’s about 1% of global GDP!

Stripe’s success might not have been possible before Web3, showing us how young it is compared to giants like Meta, Google, and Amazon. These companies built massive user bases and profits by hiding their complexity.

To achieve this invisible integration, we need to hide technical complexities from users. This means minimizing their interaction with gas fees and wallet management. We should design user experiences that are intuitive and easy to use—something even your grandmother could navigate.

Stripe has taken this approach by solving real-world problems through practical applications. They focus on user value instead of getting lost in technological details. Their success comes from keeping fees simple and hiding the more complex aspects of their operations.

Some critics argue that integrating decentralized Web3 tools into centralized Web2 platforms undermines blockchain’s core principles. This view is especially strong in the Ethereum community, where reducing intermediaries is key. But it’s important to remember that true decentralization isn’t about isolating technologies. It’s about reshaping technology, finance, and society to empower individuals.

New Web3 technologies won’t eliminate all intermediaries, but they will change the roles and business models.

Making blockchain accessible and hiding its complexities for business purposes doesn’t weaken its revolutionary potential. In fact, it expands it. Consumer needs will always win out if we solve problems efficiently and seamlessly, without forcing people to change their habits. Intermediaries can still play a role, as long as their functions support blockchain’s mission without compromising its trustless nature.

Users want a smooth experience with minimal learning curves. We can achieve this by making blockchain interactions invisible. If we succeed in this, we can tackle low Web3 adoption and even surpass Web2 in the coming years.

Web3 isn’t just a technological shift; it’s a cultural one. As it becomes less visible, integrating with popular Web2 experiences will lead to the widespread transformative adoption that early advocates dreamed of. This revolution may not make headlines, but it will happen gradually and all at once, creating significant changes.