Rumble Inc., a video-sharing and cloud services company, just made an exciting announcement. They plan to invest up to $20 million of their cash reserves into Bitcoin. This decision aligns with a growing trend where more companies are adopting Bitcoin, following in the footsteps of firms like MicroStrategy and Metaplanet Holdings.

The Nasdaq-listed company believes that Bitcoin can serve as a hedge against inflation. They see it as a way to preserve long-term value. Rumble's Chairman and CEO, Chris Pavlovski, stated, “We believe that the world is still in the early stages of the adoption of Bitcoin.” They also want to position themselves as a go-to platform for the crypto community.

Founded in 2013 by Pavlovski, Rumble allows users to upload, share, and monetize their video content. The platform has gained traction among American conservatives and right-wing users. It's considered part of the "alt-tech" movement. Rumble's move into Bitcoin adds momentum to the corporate adoption of digital assets, especially as inflation concerns rise and crypto becomes more mainstream.

Pavlovski added, “Unlike any government-issued currency, Bitcoin is not subject to dilution through endless money-printing. This makes it a valuable inflation hedge and a great addition to our treasury.” Rumble's approach mirrors that of MicroStrategy, which has been a strong advocate for Bitcoin since 2020. They currently hold over $37.5 billion in Bitcoin, promoting it as a better store of value than cash.

Similarly, Metaplanet Holdings, founded by Skype co-creator Jaan Tallinn, has integrated Bitcoin into its financial strategy. They use it for diversification and as a safeguard against inflation. Rumble's timing and extent of Bitcoin purchases will depend on market conditions and their liquidity needs. Pavlovski emphasized that their strategy is flexible and can be adjusted as needed.

In other news, MicroStrategy, led by outspoken Bitcoin supporter Michael Saylor, recently increased its Bitcoin holdings. They purchased 55,500 BTC, worth about $5.4 billion. This acquisition is the largest in a series of purchases that began in 2020. MicroStrategy aims to maximize long-term value for its shareholders through these investments.

Meanwhile, the Trump family’s decentralized finance (DeFi) project, World Liberty Financial, received a boost from Justin Sun, founder of the Tron blockchain. Sun confirmed on X (formerly Twitter) that he bought $30 million worth of World Liberty's governance token, WLFI. This investment comes after months of slow sales for the project, giving Sun a strong majority control.

Lastly, Pump.fun, a popular Solana-based token launchpad, announced it has paused its livestreaming feature. This feature allowed users to stream video while creating a meme coin. Now, tokens that used this feature are no longer listed in a specific category on the site. The company removed it in response to user feedback.