Worksport, a U.S.-based company focused on hybrid and clean energy solutions, is stepping into the world of cryptocurrency. They recently purchased Bitcoin (BTC) and Ripple (XRP) as part of a new treasury strategy.

The company expects to see increased revenue from launching three new products. They aim for positive cash flow by 2025. This move reflects broader economic trends.

Steven Rossi, Worksport’s CEO, shared that the company is growing. Revenues are rising, and profit margins are improving. Their treasury plan is cautious, designed to manage inflation risks while positioning the company to benefit from potential regulatory changes in the cryptocurrency space. Worksport sees its BTC and XRP investments as long-term.

This week, Worksport made its first significant investment in Bitcoin and Ripple. This marks the beginning of their cryptocurrency holdings. They plan to increase their position as more cash becomes available.

With these initial purchases, Worksport aims to strengthen its cryptocurrency strategy. They will also keep a close eye on regulatory developments under the new Donald Trump administration. Additionally, the company is preparing to offer cryptocurrency payment options on their website, Worksport.com. This will help global customers save on transaction costs and enjoy greater payment flexibility.

This decision follows Worksport’s previously announced Bitcoin and XRP Treasury Strategy from last December. In that announcement, the company outlined its plan to invest a portion of its excess cash reserves into these digital assets.

Worksport’s Board of Directors has approved the purchase of up to $5 million in BTC and XRP. They set a cap at 10% of the company’s excess operational cash. A key part of this strategy includes adding cryptocurrency payment options on Worksport’s e-commerce platform. This will give customers more flexibility and could reduce payment processing costs by up to 37%.

Moreover, Worksport may convert interest earned from cash in money market accounts into BTC and XRP. Future fundraising efforts might also allocate some funds to long-term cryptocurrency holdings. This reinforces the company’s commitment to digital assets as part of its overall financial strategy.